Category Archives: Marketing Material

Examples of great photos from DTA

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Pitching Yourself to a Magazine

James Patrick Photography blogged an interview with a fitness magazine editor  that will help any model looking to get more exposure and portfolio credentials. The following are condensed points to the interview I find most helpful in getting a submission accepted. You can also click the above link for the full article. 

  • The submission needs relevant to the magazine
  • Media is always in need of interesting, well-written, innovative articles
  • Submit finished photos, not contact sheets
  • Photos need to be a good reflection of how you currently look
  • The more information you provide (i.e. available for travel, are a writer, have an idea for a story, specialties, upcoming shoot dates) will help you stand out over other models
  • Understand that editors are super busy and inundated with e-mails from hundreds of people every day
  • Pitches from photographers tend to go over better than pitches from models, especially when the photographer says, hey, I’m shooting so-and-so in 2 weeks, is there anything you need me to get while he/she is shooting with me?

Angela Brown, Owner of  SLUG Magazine, suggests emailing your submission to a targeted magazine editor, press list, or list of magazine editors, and making sure you bcc the contacts when you send it out to a list. Angela sets up a Google Word Alert for her submissions (with the name of the headline if, for example, it’s an article submission) so that you get alerts when people write about it online because you don’t always get notified when they write about your release/submission -even if you ask them, they just don’t always have the time to.

INTERVIEW with LaRue Novick, the Editor in Chief of Max Sports and Fitness Magazine:

Understanding a fairly hectic schedule, how often do you get pitches from models, trainers, writers, photographers, etc?
I probably receive a handful each week.

MS&F March 2011 Cover

March 2011 Cover

When it comes to models pitching themselves to you; and taking into account how many pitches you have to get; how important is it for a model to have a unique pitch story?
MS&F is different from other national magazines in that it is Max Muscle Sports Nutrition’s No. 1 marketing piece. To explain, this magazine, which is more than 100,000 in circulation, is distributed to more than 140 Max Muscle stores across the nation. From the stores, the magazines are distributed into their local communities at drop off sites that include gyms, doctor’s offices, high schools, yoga studios, YMCA’s, etc.

The magazine is intended to “sell” Max Muscle products, but it’s more than that. When I took over, the magazine was more about driving ads and the body-building industry, which sometimes embarrassed some of the Max Muscle franchisees who wouldn’t be able to drop off particular issues because of the racy, super-muscled content. Today, the magazine is a true lifestyle magazine covering everything from beauty and fitness to nutrition and supplements.

With all of that said, most of the profile pieces in our magazine have to do with Max Muscle customers and franchisees. So, if a fitness model comes to me with a unique and inspirational article (particularly a weight loss story), I most likely can’t do a profile piece unless that person takes Max Muscle supplements.

MS&F Interior Page

However, we do feature people who aren’t Max Muscle customers from time to time, especially if they have a big name in the industry. For example, fitness models in our workout articles do not necessarily have to be Max Muscle customers.

What are some of the things which help some applicants stand out over others?
If you are a fitness model and a trainer AND a writer, we’re in business as I always need interesting, well-written, innovative workout articles. Also, if you let me know you are willing to travel to do a shoot and you are always photo ready (trust me, some are NOT), it helps you stand out.

We have a tiny budget, so our models work for Max Muscle product and for clips for their portfolios, plus the national recognition that comes with being in a national magazine!

Do you prefer when you get pitches via e-mail, fax, regular mail or other?
E-MAIL! There’s only so much room in my office!

How many photos do you like to see included with a pitch?
Doesn’t matter, but definitely want to see a variety. Please, do not send me contact sheets from photo shoots because I don’t want to see images where your eyes are closed or you’re making a funny face (haha!). I want to see finished photos.

Have you come across some definite No-No’s when it comes to applicants contacting you
Don’t be pushy and tell me you’re the best for the job and why and then keep emailing me to see if I got your previous 10 emails. Also, if you are a huge bodybuilder (male or female) with veins popping out everywhere, we’re not interested.

Without names, do you have any stories about a difficult experience you had in working with someone?
It’s frustrating when you choose fitness models because of their pictures and they show up for the shoot all flabby and not at all like they looked in the photos. It wastes everyone’s time and that is just unprofessional. I’ve had that happen a few times. Now, I ask potential models to send me a picture with their camera phone. And it better be current.

How much contact is too much contact?
One follow-up e-mail will suffice if you haven’t heard from me yet. I save all e-mails from models in a specific “models” folder and will refer to that when necessary.

What are some of the best pitches you think you have seen?
Truthfully, pitches from photographers such as James Patrick and Mike Byerly have been better than pitches from fitness models, especially when the photographer says, hey, I’m shooting so-and-so in 2 weeks, is there anything you need me to get while he/she is shooting with me?

Any parting comments to readers?
Just understand that editors are super busy and inundated with e-mails from hundreds of people every day wanting something. It’s hard to keep up sometimes. That doesn’t mean we don’t like you or don’t care or will never use you. The more information you provide (i.e. available for travel, are a writer, have an idea for a story, specialties, upcoming shoot dates) will help you stand out over other models vying for a coveted spot in national magazines.

Test Shots Can Be Used Like Stock Images

A stock image is an image- photograph, illistration, or otherwise- that can be used for generically for various commercial reasons. Someone who uses a stock image could be a business that needs some brochures with a picture of a woman using a cell phone. The images are sold with various usage rights, including unlimited, exclusive, by how often, or by what type of media, for example. I have even bought stock images for art work in my house. Companies like compile a number of images to provide the widest variety available to the consumer.

Wiki Defined:

Stock photography is the supply of photographs licensed for specific uses. It is used to fulfill the needs of creative assignments instead of hiring a photographer. Today, stock images can be presented in searchable online databases. They can be purchased and delivered online. Often, they are produced in studios using a wide variety of models posing as professionals, stereotypes, expressing stereotypical emotions and gesticulations or involving pets.

A model can use test shots as if they were stock images. By first targeting the type of client you would like to display in your book, you would then book a photoshoot and do a series of test shots that can be potentially sold to that client. Usually when test shooting, a  model has a few different changes or looks, so you can potentially have 3 or 4 clients you could target. When choosing a client, keep in mind 2 back-up clients to use just in case that client says they don’t want to use the images. Or, maybe you want them to pay you to use them and one client says they will but another won’t- obviously you go with the one who will pay you for your images.

Campaign Exposure

I sent out an advertorial to Leticia Katz, a writer for Salt Lake Magazine’s “Beauty Buff” blog. Salt Lake Magazine is one of Utah’s largest magazine publications. Leticia contacted me back with interest and followed up with some questions to complete a post about the bikini body project. This is great exposure for me, as you can guess. Next task will be to gather a list of beauty and fitness columnists and send the advertorial to them, too. If you help market the campaigns you model for, this is what happens:

Advertorial (Urban Dictionary)
An article or editorial that has been written for the purpose of promoting a product or service. The word itself is a combination of “advertisement” and “editorial.” Often the piece will avoid a tone with overt bias.

Choosing Your Portfolio Images

Overall Selection:

Use only the best images from the best shoots and DO NOT use ANY of the bad ones. If it’s questionable, leave it out. They will only hurt your marketing. This is a perfect case where less is more. One thing professionals -photographers, models, etc.- sometimes need to omit in marketing themselves is the use of bad images in their portfolio. It doesn’t matter if it’s paid work or a test- if it’s a bad image, it reflects badly on you. Clients only care about what you might do for them and your portfolio is an example of that.

Image selection is typically done by your agent- and critically so. Now that you’re moving on from your agent, it’s important to seriously partake in the selection of your images and be very strategic about it. It can be quite helpful to enlist an honest friend to help with the decision, but you must be able to take the feedback and suggestions with an open mind.

Lunatic Fringe does Wheeler Farm

From Left: Image #1  shows good placement of hands which showcased jewelry, hair, & makeup; Image #2 & 3 show action,  interaction, & movement

Vitality Bikini Body Campaign

From Left: Image #1 shows full body and gives a beach feel; Image #2 is a closeup showing arms and a beach body