Category Archives: Booking Sources

CLIENTS WE WANT UNDER THE CHRISTMAS TREE

IF YOU ALREADY HAVE A PORTFOLIO book full of images, it would be an efficient use of your resources to target an audience that uses those types of images. If you have commercial images, target a company that distributes clothing catalogs. Beauty headshots can attract cosmetics companies, designers that specialize in swimwear want to see a model’s figure, and so on. Don’t start over if you don’t have to.

IF YOU HAVEN’T STARTED building your book yet, read Sell Yourself to learn the most effective way to build your book from scratch. If you establish your market after you have built your portfolio and the two don’t pair up, you may need to get all new photos taken in order to tailor your look to that market’s brands and services. By building your book first, or tailoring your images to fit your market, you can really maximize your sell-ability.

Let’s say your target market is commercial print and your target brand is White House Black Market. HERE ARE 7 CHARACTERISTICS that make WHBM attractive for someone who fits their mold:

ONE. Through the practice of traditional marketing by way of regularly  mailed catalogs, they produce an almost dead- yet quite effective form of marketing for them and many booking opportunities for you.
TWO. Having a parent company that sells multiple brands allows for more exposure where you can cross-sell to each of those brands.
THREE. The brand’s target audience fits your marketable age range making you a more likely sell. Their customers would easily be able to picture themselves wearing the things you model.
FOUR. An online presence offers more face time.
FIVE. Sharing similar features with their past models makes them more likely to book you.
SIX. Keeping things fresh by continually changing up their models is a favorable circumstance for a new face trying to break into a market. Still, if they hire you, they’re likely to book you more than once.
SEVEN. They frequently release new collections and advertise accordingly, creating, yet again, more opportunities for them to book you.

This example has demonstrated  that the target brand not only understands the value of advertising and is willing to fork out some dough for models, but they shell out several opportunities for one to seal the deal, too. Although not a guaranteed job, you’ve at least done your homework and can FEEL CONFIDENT TAILORING YOUR PORTFOLIO WITH THEM IN MIND.

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Stock Images: Fashion vs the Rest of the World

When viewing your images as stock images, or images that can be used as advertisements, you really have to look at them differently. Most modeling photographs are taken with the intention of them eventually getting you bookings with designers, but stock photos can’t be used that way because, first, fashion goes out of style, and second, the clothing has to be from the designer you target- so you can only target that designer, when stock images are meant to target a large audience.

Most of the images in my book have been taken this way so I’m racking my brain trying to figure out how I can use them. I have to think, “What kind of lifestyle do these images portray?” Unless you’re targeting a brand, your fashion images can’t be used for anything more than…well, actually they can be used for something else. If you’ve already filled in the blank than I’ve done my job and you’ve kick-started you entrepreneurial brain. If you haven’t, don’t feel bad- it took me a minute to finally figure out that you can use them to tell a story a different way. I’m thinking of editorials and advertorials.

(Gotta love Wiki!) The term “editorial” has been adapted by the field of fashion publishing to usually refer to photo-editorials – features with often full-page photographs on a specific theme, designer, model or other single topic, with or (as a photo-essay) without accompanying text. In this case, we’re going to go the direction of a photo essay because it allows us to be more broad by using a topic rather than a designer or model. If you’ve ever had to learn about something in school and then write about it, you may be having terrible flashbacks. Not to worry- this will be of a topic of your choosing and hopefully therefore fun for you.

WIKI: A photo-essay is a set or series of photographs that are intended to tell a story or evoke a series of emotions in the viewer.

Here are the many ways we can use our fashionable images to tell a story:

  • An article in a publication, sometimes a full page or a two-page spread. Newspapers and news magazines often have multi-page photo essays about significant events, both good and bad, such as a sports championship or a national disaster.
  • A book or other complete publication.
  • A web page or portion of a web site.
  • A single montage or collage of photographic images, with text or other additions, intended to be viewed both as a whole and as individual photographs. Such a work may also fall in the category of mixed media.
  • An art show which is staged at a particular time and location. Some such shows also fall in the category of installation art.
  • slide show or similar presentation, possibly with spoken text, which could be delivered on slides, on DVD, or on a web site.
  • In fashion publishing especially, a photo-editorial – an editorial-style article dominated by or entirely consisting of a series of thematic photographs
 Image
I’m going to try using the some images that were taken at Coney Island in New York to tell the story of the infamous Coney Island. If I can write the story, I may be able to get it published in a travel magazine or newspaper. Want to find out who to submit something like this to? Go to http://magagenie.com to find the names and contact info of most publications and their editors. Also, check out http://models.com/client/editorial for examples of various editorials, which you can use to learn how to make your by using Photoshop.

Test Shots Can Be Used Like Stock Images

A stock image is an image- photograph, illistration, or otherwise- that can be used for generically for various commercial reasons. Someone who uses a stock image could be a business that needs some brochures with a picture of a woman using a cell phone. The images are sold with various usage rights, including unlimited, exclusive, by how often, or by what type of media, for example. I have even bought stock images for art work in my house. Companies like GettyImages.com compile a number of images to provide the widest variety available to the consumer.

Wiki Defined:

Stock photography is the supply of photographs licensed for specific uses. It is used to fulfill the needs of creative assignments instead of hiring a photographer. Today, stock images can be presented in searchable online databases. They can be purchased and delivered online. Often, they are produced in studios using a wide variety of models posing as professionals, stereotypes, expressing stereotypical emotions and gesticulations or involving pets.

A model can use test shots as if they were stock images. By first targeting the type of client you would like to display in your book, you would then book a photoshoot and do a series of test shots that can be potentially sold to that client. Usually when test shooting, a  model has a few different changes or looks, so you can potentially have 3 or 4 clients you could target. When choosing a client, keep in mind 2 back-up clients to use just in case that client says they don’t want to use the images. Or, maybe you want them to pay you to use them and one client says they will but another won’t- obviously you go with the one who will pay you for your images.


Campaign Exposure

I sent out an advertorial to Leticia Katz, a writer for Salt Lake Magazine’s “Beauty Buff” blog. Salt Lake Magazine is one of Utah’s largest magazine publications. Leticia contacted me back with interest and followed up with some questions to complete a post about the bikini body project. This is great exposure for me, as you can guess. Next task will be to gather a list of beauty and fitness columnists and send the advertorial to them, too. If you help market the campaigns you model for, this is what happens:

Advertorial (Urban Dictionary)
An article or editorial that has been written for the purpose of promoting a product or service. The word itself is a combination of “advertisement” and “editorial.” Often the piece will avoid a tone with overt bias.


News Segment

The following is some airtime I secured for a local hair salon who had just won an award. I was able to step in as a model for the segment and gain some exposure.

Watch Video Segment for KUTV Channel 2 | Morning News Segment – Hottest Hairstyles For Fall

Night Before Preparation:

It doesn’t surprise me that many models are younger. You have to have all that energy to get up as early at 4am, eat whatever you want, and still feel motivated to pose and be ready for the camera or audience. It is 10:45pm and I am still working on a few things before heading to bed. I’m stressed because I’m exhausted and know that 4am will come very soon. Do I really have to do the things I think I have to do, or will I do fine without all that planning ahead (do I have enough wardrobe options, should I pack snacks, should I prepack my makeup bag, wash my hair)?

Day of:

So this morning I wake up and don’t really have time to think but I’m dead tired and make a bee line to the coffee pot, skip breakfast wondering what to expect for the morning- will there be any food at the location, if there is and I eat then it’s a waist for them, if there’s not and I don’t eat than I’m screwed. After running out of time, I think maybe I can stop at a gas station and grab a pastry on the way. News Flash (no pun intended): gas stations are not open that early in the morning. Thank god for my coffee to tie me over in the meantime.

The Creative Director / liaison between me (the one who secured the spot for airtime) and the salon had his baby this morning so it made introductions a bit non-existent and a bit awkward when the dots were finally connected. This also explains the lack of communication on what to pull together to the event. I didn’ know for sure if I was going to just be there for support and direction or as a model, and if I was modeling what I would wear, if I needed to do my own makeup, where and when I would meet up and with whom. This is all very important stuff which I just had to prepare myself for just in case it went either way. For example, last night I stopped at H&M and bought a bunch of trendy clothing for the wardrobe and then packed it all as backups for myself and any other models that may need it.

[PHOTO: Here you can see the stylists next to their models. Models on the left, stylists on the right- except for the one with the guy on the left- he would be the stylist.]

Having never really done a TV news segment before from what I can remember, I didn’t know what to expect- except not to expect anything to be set in stone. When we arrived 10 minutes behind schedule it was confusing to know where to enter and the door was locked, so by the time we actually find someone to let us in it was about 7:00- our ready for airtime cue (actual airtime was 7:23am). I’m all anxious, thinking we’re really running behind, only to find that we will sit for another 20 minutes waiting for our actual airtime- which was cut from 2-3 minutes to 1 1/2.

Things I learned:

  • The model should always look into, or at the corner of the lens of the camera when it’s focused on her/him. It just seemed awkward when I didn’t do this.
  • My eyes looked really wide open for some reason.
  • Opening your lips isn’t recommended for video.
  • All the models should be on the same page. I felt I looked farther away from the other models, and I had my hands behind me while theirs were in front.
  • My boobs looked really big with the outfit I chose. I probably should have worn something darker, and less contrasting on top to have more balance and direct less attention to them, and more attention to the hair.
  • Looking at the target when the camera moves away from you is a great way to direct the audience to them. It’s probably important to listen to what’s being said so you know what to expect.
  • Check yourself before you wreck yourself. I believe my lipstick was smeared a bit. Don’t know how that happened, although I suppose it could have been a shadow. Also, my eyes seemed to have shadows underneath.
  • It’s hard to get people to follow direction.
  • Improving usually works out, doesn’t hurt, and gets things done.
  • We all learn from mistakes and are better next time.
  • Some people don’t care about new segments and would rather not get up so early in the morning. It’s important that the one who asked for it is the one who receives it so they can fully appreciate and take advantage of it. Otherwise, don’t sweat it and make sure you have a good time.

Bloopers:

No mention of the salon’s NAHA award (the whole reason we got the airtime)

No mention of the new salon opening up in Chalk Garden in the next couple weeks

No mention of the Creative Director, or his brand-new baby