I sent out an advertorial to Leticia Katz, a writer for Salt Lake Magazine’s “Beauty Buff” blog. Salt Lake Magazine is one of Utah’s largest magazine publications. Leticia contacted me back with interest and followed up with some questions to complete a post about the bikini body project. This is great exposure for me, as you can guess. Next task will be to gather a list of beauty and fitness columnists and send the advertorial to them, too. If you help market the campaigns you model for, this is what happens:
— CharityAprilL (@CharityAprilL) September 11, 2012
Advertorial (Urban Dictionary)
An article or editorial that has been written for the purpose of promoting a product or service. The word itself is a combination of “advertisement” and “editorial.” Often the piece will avoid a tone with overt bias.