Tag Archives: sales

Inward Beauty

Many people with ambition for the fashion and modeling industries do not take into account personality and the ability to work well with others. For example, women make up the majority of the Victoria’s Secret customer base, and because of this, their models are chosen based mostly on their appeal to women, not men, so it is important that a Victoria’s Secret model’s attitude appeal to women. Whatever the direction in the fashion and modeling industries, assertiveness, intellect and friendliness go a long way. As a representative of yourself, you must behave in a manner that would not tarnish your image. Without these characteristics, agents, clients, and directors alike, will look elsewhere, regardless of how beautiful or talented you are. Victoria’s Secret Chief Marketing Officer, Edward Razek, puts it bluntly: “We don’t deal with divas.”
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For more on how to become a model, see the post on “Model Stereotypes”
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CLIENTS WE WANT UNDER THE CHRISTMAS TREE

IF YOU ALREADY HAVE A PORTFOLIO book full of images, it would be an efficient use of your resources to target an audience that uses those types of images. If you have commercial images, target a company that distributes clothing catalogs. Beauty headshots can attract cosmetics companies, designers that specialize in swimwear want to see a model’s figure, and so on. Don’t start over if you don’t have to.

IF YOU HAVEN’T STARTED building your book yet, read Sell Yourself to learn the most effective way to build your book from scratch. If you establish your market after you have built your portfolio and the two don’t pair up, you may need to get all new photos taken in order to tailor your look to that market’s brands and services. By building your book first, or tailoring your images to fit your market, you can really maximize your sell-ability.

Let’s say your target market is commercial print and your target brand is White House Black Market. HERE ARE 7 CHARACTERISTICS that make WHBM attractive for someone who fits their mold:

ONE. Through the practice of traditional marketing by way of regularly  mailed catalogs, they produce an almost dead- yet quite effective form of marketing for them and many booking opportunities for you.
TWO. Having a parent company that sells multiple brands allows for more exposure where you can cross-sell to each of those brands.
THREE. The brand’s target audience fits your marketable age range making you a more likely sell. Their customers would easily be able to picture themselves wearing the things you model.
FOUR. An online presence offers more face time.
FIVE. Sharing similar features with their past models makes them more likely to book you.
SIX. Keeping things fresh by continually changing up their models is a favorable circumstance for a new face trying to break into a market. Still, if they hire you, they’re likely to book you more than once.
SEVEN. They frequently release new collections and advertise accordingly, creating, yet again, more opportunities for them to book you.

This example has demonstrated  that the target brand not only understands the value of advertising and is willing to fork out some dough for models, but they shell out several opportunities for one to seal the deal, too. Although not a guaranteed job, you’ve at least done your homework and can FEEL CONFIDENT TAILORING YOUR PORTFOLIO WITH THEM IN MIND.


SELL YOURSELF

Establishing yourself is really just sales- something we all do everyday whether we realize it or not. You sell yourself to your peers, your job, agents, directors. The real reason we sell ourselves to agents is to maximize the opportunity of face time with directors- where we then try to sell ourselves again. This also allows us more time to focus more exclusively on what we do best- model. The problem many models face is that the agents don’t end up getting us as many go-see’s as we’d like, and when they do send us out we have to compete with all the other models they’re sending on the same job.

When agents look for models, they need to maximize their efforts. Therefore, they must make sure that who they decide the market (sell) is versatile and can appeal to most audiences, or at least a large one. When you walk in their door, it’s up to you to prove (sell) this to them- that you fit that mold. Then they arrange some photos of you that  how you can pull off a variety of characters and submit you for any job that comes their way with a description of someone with your general features (blonde hair, blue eyes, 5′ 9″).

Suppose PC Laptops is the client and the only thing separating you from the competition is the lack of a photo of you in a business suit. Chances are you won’t get the booking because the client has to go out of their way to imagine you fitting the role. It’s like an actor who plays the same role year after year and can never get booked for anything else because no one can imagine them in any other role. And then one day you see them in a movie playing a villein instead of a comedian and you like it. Then you begin seeing that person in many more different roles. This is because people no longer have to use their imagination. This is your main job as an independent model- to make it easy for them to imagine you as the perfect fit. This is also something an agent doesn’t go out of their way to do for you because they will make their money whether the client picks you or one  of their other models.

When agents look for models, they need to maximize their efforts. Therefore, they must make sure that who they decide the market (sell) is versatile and can appeal to most audiences, or at least a large one. When you walk in their door, it’s up to you to prove (sell) this to them- that you fit that mold. Then they arrange some photos of you that how you can pull off a variety of characters and submit you for any job that comes their way with a description of someone with your general features (blonde hair, blue eyes, 5′ 9″).

Suppose PC Laptops is the client and the only thing separating you from the competition is the lack of a photo of you in a business suit. Chances are you won’t get the booking because the client has to go out of their way to imagine you fitting the role. It’s like an actor who plays the same role year after year and can never get booked for anything else because no one can imagine them in any other role. And then one day you see them in a movie playing a villein instead of a comedian and you like it. Then you begin seeing that person in many more different roles. This is because people no longer have to use their imagination. This is your main job as an independent model- to make it easy for them to imagine you as the perfect fit. This is also something an agent doesn’t go out of their way to do for you because they will make their money whether the client picks you or one of their other models.

Next week we’ll take this further and talk about choosing your target audience wisely…