Tag Archives: Selling

Inward Beauty

Many people with ambition for the fashion and modeling industries do not take into account personality and the ability to work well with others. For example, women make up the majority of the Victoria’s Secret customer base, and because of this, their models are chosen based mostly on their appeal to women, not men, so it is important that a Victoria’s Secret model’s attitude appeal to women. Whatever the direction in the fashion and modeling industries, assertiveness, intellect and friendliness go a long way. As a representative of yourself, you must behave in a manner that would not tarnish your image. Without these characteristics, agents, clients, and directors alike, will look elsewhere, regardless of how beautiful or talented you are. Victoria’s Secret Chief Marketing Officer, Edward Razek, puts it bluntly: “We don’t deal with divas.”
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For more on how to become a model, see the post on “Model Stereotypes”

SELL YOURSELF

Establishing yourself is really just sales- something we all do everyday whether we realize it or not. You sell yourself to your peers, your job, agents, directors. The real reason we sell ourselves to agents is to maximize the opportunity of face time with directors- where we then try to sell ourselves again. This also allows us more time to focus more exclusively on what we do best- model. The problem many models face is that the agents don’t end up getting us as many go-see’s as we’d like, and when they do send us out we have to compete with all the other models they’re sending on the same job.

When agents look for models, they need to maximize their efforts. Therefore, they must make sure that who they decide the market (sell) is versatile and can appeal to most audiences, or at least a large one. When you walk in their door, it’s up to you to prove (sell) this to them- that you fit that mold. Then they arrange some photos of you that  how you can pull off a variety of characters and submit you for any job that comes their way with a description of someone with your general features (blonde hair, blue eyes, 5′ 9″).

Suppose PC Laptops is the client and the only thing separating you from the competition is the lack of a photo of you in a business suit. Chances are you won’t get the booking because the client has to go out of their way to imagine you fitting the role. It’s like an actor who plays the same role year after year and can never get booked for anything else because no one can imagine them in any other role. And then one day you see them in a movie playing a villein instead of a comedian and you like it. Then you begin seeing that person in many more different roles. This is because people no longer have to use their imagination. This is your main job as an independent model- to make it easy for them to imagine you as the perfect fit. This is also something an agent doesn’t go out of their way to do for you because they will make their money whether the client picks you or one  of their other models.

When agents look for models, they need to maximize their efforts. Therefore, they must make sure that who they decide the market (sell) is versatile and can appeal to most audiences, or at least a large one. When you walk in their door, it’s up to you to prove (sell) this to them- that you fit that mold. Then they arrange some photos of you that how you can pull off a variety of characters and submit you for any job that comes their way with a description of someone with your general features (blonde hair, blue eyes, 5′ 9″).

Suppose PC Laptops is the client and the only thing separating you from the competition is the lack of a photo of you in a business suit. Chances are you won’t get the booking because the client has to go out of their way to imagine you fitting the role. It’s like an actor who plays the same role year after year and can never get booked for anything else because no one can imagine them in any other role. And then one day you see them in a movie playing a villein instead of a comedian and you like it. Then you begin seeing that person in many more different roles. This is because people no longer have to use their imagination. This is your main job as an independent model- to make it easy for them to imagine you as the perfect fit. This is also something an agent doesn’t go out of their way to do for you because they will make their money whether the client picks you or one of their other models.

Next week we’ll take this further and talk about choosing your target audience wisely…